July 25, 2019 | | Post a Comment

first_imgTetra Pak unveils new extrusion wheel for ice cream productsPosted By: News Deskon: May 17, 2018In: Business, Dairy, Food, Industries, Innovation, New products, Snacks, TechnologyPrintEmailTetra Pak has manufactured an innovative extrusion wheel which is capable of producing stick ice cream products with large inclusions, such as cookie dough pieces, nuts and fruit.The Tetra Pak Extrusion Wheel was created following a four-year development process, and Tetra Pak claims that the new wheel is capable of producing 12,000 ice cream products per lane every hour, which the company claims is double the capacity of any extrusion line currently on the market.Tetra Pak’s Extrusion Wheels are currently only compatible with Tetra Pak production lines, and up to four wheels can be fitted on a single production line.The constantly rotating wheel includes moulded cavities where a stick is pre-inserted, then ice cream containing inclusions is injected into the mould around the stick, meaning the inclusions are not damaged, are evenly spread and the position of the stick remains the same.The wheel is also very energy efficient as no liquid nitrogen is needed to cool the ice cream, as the ice cream is directly injected into the mould before being pushed from the cavities by continuous piston movement.Both the stick-first placement and the constantly-operating pistons are currently patent pending.To ensure minimal food wastage in the production process, the wheel gently places the ice cream products onto the production line rather than dropping them, and Tetra Pak claims that this process drastically reduces food wastage.Elsebeth Baungaard, Tetra Pak product and concept manager said: “The ice cream market is forecast to grow at a compound annual growth rate of 3.8% in value, and 2.2% in volume between 2017 and 2022, mainly driven by premium single-serve ice cream products with new flavours and recipes.“We look forward to seeing how our new extrusion wheel helps customers create novel and exciting products on their existing lines, with flexible capacity and the highest quality, all at the lowest cost per product in the industry.”Paal Otto Hennig-Olsen, president of ice cream producer Hennig Olsen Iskrem said: “As an ice cream producer focused on innovation, the Tetra Pak Extrusion Wheel allows us to be more responsive to fast-growing consumer trends for novel and high-quality products.“The flexibility to adjust production capacity and adapt recipes to meet tastes and flavour preferences in different markets has also helped give us a competitive advantage.”Share with your network: Tags: ice creammanufacturingTetra Paklast_img read more

July 25, 2019 | | Post a Comment

first_imgADM expands wellness offering with algal omega-3 powderPosted By: News Deskon: November 08, 2018In: Functional, Health, Industries, Ingredients, New productsPrintEmailADM has expanded its health and wellness offering by releasing a new algal DHA powder for supplement, food and beverage applications.Onavita algal DHA powder joins ADM’s omega-3 product line, and the ingredient is designed to help developers meet the consumer demand for healthy, nutritious products.Docosahexaenoic acid (DHA) is a polyunsaturated omega-3 fatty acid which can aid cognitive development, heart and eye health.DHA is primarily found in certain fish, and the ingredient must be obtained through consumption as it is not naturally produced by the body.Onavita algal DHA powder can be used in a wide variety of dietary supplements and food products, such as nutritional bars and powdered beverages, and the product is allergen free and suitable for vegans.Jen Hogan, business manager, Nutritional Oils at ADM said: “Today’s health-conscious consumer is driving demand for functional products that support their personal health and wellness goals.“That’s why we’re excited to expand our product line of high-quality, sustainably sourced omega-3 ingredients to include yet another option for product developers who are seeking ingredients that help support cognitive, heart and eye health.”Share with your network: Tags: ADMDHA powderomega-3last_img read more

July 25, 2019 | | Post a Comment

first_imgCassandra StavrouCo-founder, Propercorn Kate HulleyOwner & Manager, Belmont Packaging  I’m looking forward to being a judge for the World Food Innovation Awards 2019. Being in the innovation game for the last 15 years, I am truly excited to be part of the team to not only judge but also support our innovative global community. Here my top 5 criteria that I will use as a lens:Meets a need and has a strong consumer-centric focus: At the end of the day we want to create/design/develop products that will be used, not just another product that adds to the noise and confusion for the consumer or customer.Has a unique value proposition: An important criteria in ensuring products that are unique not only meet the need or make the job easier for the consumer/customer but also make it harder to copy and have stickiness on-shelf/online.Truly exciting innovation: Innovation can mean different things to everyone but I am looking for a product that gets my innovative juices flowing.Leverages our global resources in a sustainable way: Whilst the world of consumerism grows, we are also at a place where we will need to get more from fewer resources of water, land, energy as there is currently no Planet B. I am interested to understand how the products have taken a totally holistic approach to sustainable design and development.It’s a “WOW”: A knocks-my-socks-off product, something I have not seen before or even considered, so this your chance to WOW me. Grete EliassenBusiness Development Manager, Treatt How excited am I to be a judge for The globally acclaimed World Food Innovation Awards 2019…..VERY!One of the things I’ve noticed with some amazing people and their incredible products or ideas is their self-doubt. Winning an award is prestigious and gives you kudos, tangible business results, it raises your profile, gains you new stockists and new clients and that’s exactly why you must enter. Here’s what I’m looking for:A degree of innovation: Is the concept new and does it supplement an existing product with a new desirable quality?Functionality: Does it fulfil all requirements of handling, usability, safety, and maintenance? Does it fulfil a need?Differentiation: How is the “ready to launch” product different from existing marketing offerings? Is the difference positive and does it add value?Aesthetic quality: Is the “ready to launch” product’s form pleasant to look at?The story behind the product: Of course you would want your entry to stand out from the competition. A process that’s a world away from what most people imagine it to be. Innovation is the wellspring of change with a constant supply of clever and creative. Tell me your stories to support your innovation because this gives your product marketing edge therefore increasing the saleability.Wishing all the participants the best of luck. Believe in yourself and believe in your brand….. go for it! Soraya GadelrabPortfolio Director, Fresh Montgomery Steve OsbornDirector and food technology scout, The Aurora Ceres Partnership It is a pleasure to be part of this year’s awards, as packaging is a huge talking point right now. I’ll be focusing on innovation that stays true to concept and brand ethics from ideation through to final design. My top five areas include:Balance: I want to see how a product connects with its packaging. There are examples where the two don’t connect and it’s not only frustrating to me as an expert but to consumers too. I’m keen to find an innovation that has got that balance right.Packaging Functionality: A must of any innovation is understanding your target consumers and how they interact with your product. Alongside offering product protection, packaging offers opportunities to add value or increase the ease of use. It’s a real point of difference.Sustainability: Finding the right sustainable route is challenging, but with more potential options in this area now available, I’m looking to see examples of moves to sustainable solutions that fit the product and justify the changes made.Design: A good on-pack design portrays the overall product quality and creates that all-important consumer engagement. I’m looking for clever designs that deliver brand identity.Channels: A multi-channel FMCG environment changes the game for brands and products. It challenges different thinking, perhaps even creating innovative difference for the same product dependant on the sales channel. How a brand uses social media, delivers products through e-commerce and within retail are all factors to consider. I want to see some clear innovation in finding different ways to provide a consumer experience. I’m delighted to be judging this year’s World Food Innovation Awards and expect competition between both established brands and exciting challenger brands to be high. Recent years have seen enormous growth in the ways in which brands use innovation to answer the growing demand for products that are better for us and the environment, and I expect this year to be the same. However, true innovation comes in many forms, and therefore these are the main criteria I will be focusing on:Quality of ingredients: One of the most important purchase drivers for repeat sales, this must not be compromised in favour of ‘gimmicks’.Need state: There must be a clear need state of the target consumer which the product is answering, and this needs to be clear through branding, packaging or format.Packaging: This needs to be in-line with the product and target consumer’s expectations.Longevity: How likely will the product still be on the shelves in 5 year’s time? Flashes in the pan can drive short term sales and make headlines in the press, but the very best innovation is here to stay.Clear values and transparency: Does the product have a clear reason-to-believe and how transparent (and ethical) is the product with ingredient sourcing, recyclability and nutritional information? We are witnessing more innovation in food and drink than ever before – it’s an incredibly exciting and challenging time to be part of the industry. But there are 3 things I’d want to see from any new entrant: value, opportunity and creativity. Before you apply for these awards, I’d start with these questions:Where’s the value? How does your product add genuine value to the people who eat or drink it? In my view, in order to really add value to the consumer, there has to be some consideration of health. This could be responding to changing dietary needs, or ensuring you have natural, intelligible ingredient lines or creating a product which aligns with massive cultural movements like the rise in veganism.Is it accountable? Transparency over supply chain, use of sustainable materials, company ethics – these are just some of the issues dominating customer expectations from brands. Innovation that demonstrates real respect for our food system, the world and the people within it, will turn my head.What’s the opportunity? As well as adding value for the consumer, there needs to be a market for your innovation. Is it the right time to launch? What’s the competitor landscape looking like? It’s not enough to have a great product or service – it must be is supported by a viable business model and market opportunity.What makes it truly different? If entrants have nailed their value proposition and market opportunity, I’ll now want to see something that creatively sets you apart – this is what really pushes my buttons! Design and aesthetics should never just be seen as window dressing – they are essential and powerful tools that can help you overcome commercial challenges. And within FMCG your packing is unquestionably your best marketing tool. Don’t waste it! Alessio D’AntinoFounder & MD, Forward Fooding Neil ShackletonPackaging specialist and founder, Medoola We are now living in a constantly changing world, where innovation can never be emphasized more and innovative cases emerge at a high speed. What I perceive to be the most innovative products mainly focuses on the following aspects:Taste as well as function: The biggest challenges of innovation are to find the perfect formulations for food ingredients among thousands of choices, and to successfully scale up with appropriate processes for the formulation. It is often said that most healthy food is not delicious, while delicious food is always unhealthy, but in fact, only delicious food can make consumers enjoy real happiness and continue purchasing.Clean label: Overprocessing and excessive additives always concerns the health-conscious consumers and even causes their anxieties. Therefore, clean labels deserve great attention. Keeping both clean labels and good tastes could be something great and challenging for food products.Packaging design: An outstanding product is supposed to excel in almost every aspect including packaging design. To “dress” food with suitable packaging attaches great importance; Before the food product is tasted, its packaging firstly imparts its multidimensional information to its consumers, which almost determines whether the product could stand out among competitors at the first sight.Overall creativity: Let’s recall all the great food innovations: the first time to preserve milk in the Tetra Pak; the first time to get the coconut water out and put in the bottle; the first time to store Kombucha in a brown glass bottle; the first time to mix Greek yogurt with cereal or nuts and etc. All of these are brilliant creatives that offer great consumer experience and bring happiness. Areas I’ll be looking out for in entries for in the World Food Innovation Awards 2019 are: Eye-catching but functional: Products that are eye-catching and desirable with functional use and purpose in the market place, something new and different that stretches thinking.Uniqueness: I’ll be looking for something I’ve not seen before that shows uniqueness and innovation. Whether it is through the whole product, source of origin or an ingredient or process.Community impact: Products that are actively striving towards sustainability, utilisation and responsible practices. With packaging that is versatile and has more than one disposable use.Health and well-being: Highly considered, alongside a little treat is good for the soul.I’m also looking for style, fit and appeal. We asked the judging panel for this year’s World Food Innovation Awards what they are hoping to see from entrants.The food awards, which will be hosted at IFE in March, offer brands an exceptional way to enhance the promotion of their latest products and ensure they are recognised at the highest level.There are 27 trophies to be won in total, and being shortlisted provides a hallmark of success that will prevail long after the awards draw to a close.The judges’ comments will hopefully offer inspiration and help in crafting the winning entry. The deadline is 1st February. Chris GreenCo-founder, Young Foodies The type of innovation I will be looking for is new-to-the-world consumer products, tech solutions for better food and innovative/alternative packaging solutions. What will set these apart is:Product market-fit: Clearly communicate benefits – from nutrition, health and functionality, to fun or simple refreshment. Have delivered a unique proposition either through innovative ingredients or packaging, environmental sustainability, clean label or ethical behaviour.Market/consumer adoption readiness: Show solid metrics of customers’ will to adopt the product/solution and a proven inclination for repeatable purchase.Scalability: Demonstrate it’s a scalable solution and have at least conducted feasibility studies on manufacturing scalability.On-trend/Ahead of the curve: Demonstrate a clear fit with existing/up-and-coming consumers’ trends and offer tangible benefits and show there is an existing consumer appetite. I’ll be looking out for products that:Help to create entirely new categories: Products that aren’t bound by the confines of any one category and satisfy consumers’ desire to try new things.Bring new life to old concepts: Can you show your product is truly innovative and can add an exciting twist to a familiar concept?Improve the way we think about and make food and beverage products: Having a great product is one thing but this needs to be supported by a viable business model that shows clear values and a culture of innovation, from the supply chain and ingredients through to the final product. Consider the external environment: In particular, entrants that have clearly considered the role they play in a wider food and beverage industry – the social and nutritional implications of their products, and the legislative pressures on their corner of their market. Brandt MayburyCo-founder & MD, Tastehead I’ll be on the lookout for products that are:Consumer first: I want to see products that have been created with a purpose and to meet a real need. Show me something that has been developed from a somewhat altruistic consumer perspective. I want to understand how you identified the gap in the market and how you went about the process of addressing it.Scalable and sustainable: Approaching the consumer packaged goods space sustainably is a must as consumers pay more attention to their impact on the planet. I’ve seen both ends of the spectrum; out and out sustainable brands, and products with some sustainability credentials. The former isn’t always scalable, and the latter doesn’t always deliver. I would like to see a well thought through product proposition that delivers on sustainability while scaling with relative ease.Pushing manufacturing boundaries: With so many food producers adopting a contract manufacturing model I want to see producers that are challenging manufacturing practices. This could be developing products or using ingredients that need very specific processing or, new innovative pack formats never seen before. I want to see examples of challenging concepts brought to life. Protect your IP but tell me about your development challenges and how you overcame them.Appealing to the mass market: Over the last few years, we have been inundated with premium-priced brands and products that, whilst desirable in urban areas, struggle to repeat their success nationwide. I want to see affordable innovation with mass market appeal. Show me ‘smart’ innovation that is designed to go big and better the lives of the masses.  Sarah Ali ChoudhuryTV chef, restaurant manager and founder of Sarah Ali Easy Curry Here are the criteria I will be judging entrants on:True innovation in food & drink NPD: Not just new flavour combinations but solutions to the ever-evolving changing face of food & drink retail, think food-to-go and the highly lucrative yet under-explored breakfast category.Functional foods with added health benefits: As the consumer becomes busier but has a greater desire for healthy food products, this category is ripe for innovation – think gut health, food as a medicine etc.Circular brands: Brands which tackle wider issues than the simple commercials.Exciting and sustainable packaging solutions. World Food Innovation Awards 2019: What the judges are looking forPosted By: Matt Ferrison: January 18, 2019In: Awards, Bakery, Beverage, Business, Confectionery, Dairy, Food, Industries, Innovation, Marketing, Snacks, TechnologyPrintEmail I’ll be judging on the following:Social responsibility and wellbeing: Does this innovation have a positive impact on public health and wellbeing? How will society benefit both physically and mentally? How does the company treat its employees and does it have a social conscience?Environmental: How green is the process when manufacturing the product? How progressive is the company regarding its green credentials? How much waste is produced? Is the waste recycled?Economic: How is the product priced, it is value for money and accessible for all socioeconomic backgrounds?Design: Will the packaging catch my eye and make me want to buy it? Does it provide a consumer experience from point of purchase.Differentiation: How does the product and company stand out from the crowd, is it something different and off trend? Here is what I will be judging entries on:Differentiation: How will your product stand out amongst competition? Please explain the unique selling proposition and your competitive advantage.Innovation Story: How did this innovation come about? What was the main driver and what gap in the market will it fill? Customers are often after a ‘story’ of a product or brand such as heritage or something unique about its creators and their entrepreneurship.‘Wow’ Factor: In a saturated market of new brands on the shelfs, how will this product excite customers at first sight? What’s the ‘Wow’ Factor?Game Changer: Is this innovation a game changer within its category, and if so, how?Future-focused: How does this innovation perform in 2020? Andy ZyngaCEO, EIT Food Share with your network: Tags: awardsFoodIFEInternational Food Exhibitionjudgesjudging panel Angeline AchariyaCEO, Monash Food Innovation Centre Isabella HsuCEO, Simba Events; and Head of Content for the Food and Beverage Innovation Forum (FBIF) Alex ClereGroup Editor, FoodBev Media Claire GallagherFood innovation specialist As the head of EIT Food, Europe’s leading food innovation consortium, I’m delighted to be judging these awards and excited to see the next generation of innovations transforming the food industry. When considering the applicants, my key criteria for a stand-out innovation would be something that:Clearly reflects a need: At EIT Food we believe that the change required in the food system must be in-line with the needs and expectations of consumers, so can you demonstrate how this innovation is clearly addressing an identified consumer need?Applies existing technology to the food industry: Has this innovation been successful in another domain already which you’ve then applied to the food industry? For me, this greatly increases the chances of it being a breakthrough and having real impact.Is completely unique: Conversely, there are times when an innovation is so completely new and with such unique potential that it deserves to be recognised. Surprise and inspire me and you’ve got my attention!Articulates the partnerships that deliver success: What partner relationships does your innovation need to make it truly successful? Co-development partners? Distribution partners? Other vital relationships? Explain how your innovation will draw on the strength of your ecosystem.Delivers measurable societal impact: Can you demonstrate that your innovation will have a quantifiable societal impact? For example, if obesity is costing the planet x, and your innovation can reduce it by y, then can you provide a realistic, fact-based figure to help quantify the potential impact?If you could bring all of this together in a clear business model canvas as well then you might be on to a real winner! Innovation is word that gets over-used. This can also be said of sustainability. However, they can be easily defined: innovation is a process that adds value, and sustainability is the capacity to endure. With that in mind, I’ll be looking for:Stewardship: Technology and innovation have a responsibility of stewardship. New and novel food and drink technology must include stewardship as a fundamental operational pillar. Stewardship in this context will be successful by aligning the development roadmap to core sustainability and environmental principles and evaluating each component of a product in a holistic manner.True sustainability: I want to see that products and innovations are truly sustainable and that any claims are actually supported and evidenced, rather than common opinion. New products and innovation need to show that a long term, as well as a broad, view has been taken in terms of the environment, health and nutrition. Innovation has the burden of responsibility to provide a better future, so I’ll be looking for products that really deliver against the full definition of sustainability.last_img read more

July 24, 2019 | | Post a Comment

first_imgShare on Pinterest Read more Jeffrey Epstein, the American financier who was charged with federal sex trafficking crimes on Monday, transferred $350,000 to two close associates in late 2018 in what federal prosecutors say was an attempt to “influence witnesses”.The payments were revealed in a letter to Judge Richard Berman on Friday afternoon in opposition to Epstein’s request to be released on bail while he awaits trial on charges of sexually exploiting, abusing and trafficking girls as young as 14 years old.The US attorney Geoffrey Berman wrote that Epstein “has a history of obstruction and manipulation of witnesses” including incidents when he was under investigation in the state of Florida in 2006, but most recently following the Miami Herald’s publication of series of articles examining how that Florida investigation resulted in a controversially lenient 2008 plea agreement on state charges and a federal non-prosecution agreement.On 30 November 2018, just two days after the publication of the first Miami Herald article, Epstein wired $100,000 to an individual identified as a “potential co-conspirator” in the non-prosecution agreement, according to financial records obtained by the prosecution. Three days later, on 3 December, Epstein wired an additional $250,000 to one of his employees, who was also named as a possible co-conspirator. Share on Twitter Jeffrey Epstein: prosecutors accuse financier of witness tampering Share on WhatsApp Support The Guardian Shares9595 Email Share on Facebook Jeffrey Epstein asks to be released on bail while awaiting sex trafficking trial Julia Carrie Wong “This course of action, and in particular its timing, suggests the defendant was attempting to further influence co-conspirators who might provide information against him in light of the recently re-emerging allegations,” Berman wrote.The financial records obtained by prosecutors from an unnamed institution also provided one of the first hints to Epstein’s true wealth. Long described as a billionaire, the New York Times reported on Wednesday that much of his reputation as a brilliant financier was probably illusionary, and that there was “little evidence” of him actually having a net worth in the billions.Prosecutors said that Epstein was “extravagantly wealthy”, however, noting that documents obtained recently from the same financial institution reveal that he is worth at least $500m and earns more than $10m each year.Epstein’s wealth and alleged potential for witness tampering were just two of the government’s arguments against the bail package proposed by Epstein’s attorneys on Thursday. The defense argued that Epstein had been a “law-abiding citizen” for the last 14 years, and that he posed no threat to the public or risk of fleeing. They proposed using Epstein’s $77m mansion and private jet as collateral, and pledged to pay for security personnel to enforce his house arrest.Prosecutors rejected the proposal, writing, “Any doubt that the defendant is unrepentant and unreformed was eliminated when law enforcement agents discovered hundreds or thousands of nude and seminude photographs of young females in his Manhattan mansion on the night of his arrest, more than a decade after he was first convicted of a sex crime involving a juvenile.”Describing Epstein’s proposal of house arrest as a “gilded cage”, the prosecutors noted that several victims have informed the government that “they would be fearful for their safety” if Epstein were released. The letter also said that since the indictment was unsealed on Monday, “several” more women have come forward alleging that they were victims of Epstein when they were minors.A hearing on Epstein’s detention is scheduled for Monday. Topics news The US attorney Geoffrey Berman wrote that Jeffrey Epstein ‘has a history of obstruction and manipulation of witnesses’.Photograph: Shannon Stapleton/Reuters Share via Email … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you.center_img Last modified on Sat 13 Jul 2019 09.12 EDT Share on Messenger Reuse this content Jeffrey Epstein Fri 12 Jul 2019 20.07 EDT New York Florida @juliacarriew Share on Twitter US crime Share on Facebook Epstein, who was charged with federal sex trafficking crimes on Monday, transferred $350,000 to two potential witnesses Jeffrey Epstein Since you’re here… Share via Email Share on LinkedInlast_img read more

July 24, 2019 | | Post a Comment

first_imgThere are many assistive technologies available to help individuals with different needs live more independently.  Smart home appliances are one of the easiest, most affordable ways to help someone with a mobility impairment be as independent as possible.  Ring is a company offering several smart home solutions.Ring offers security cameras, a security system, and video doorbells.  One of my biggest challenges while living independently involves me being unable to see who’s at the front door without opening it.  The Ring Video Doorbells change that.4 Ring Video Doorbells:The company currently offers 4 video doorbells, each varying on prices and features.1. Video Doorbell, $99.99:The original doorbell is the most affordable option out of Ring’s line of doorbells.  It gives you instant alerts whenever a visitor presses your Doorbell or triggers the built-in motion sensors.Features:Motion-activated alertsCrystal-clear 720 HD videoTwo-way talk with noise cancellationUse the free app to see, hear, and speak to guests from your smartphone, tablet, or PCCustomizable motion sensorsInfrared night visionLifetime purchase protectionBuilt-in rechargeable batteryAvailable in Satin Nickel, Antique Brass, Polished Brass, or Venetian Bronze2. Video Doorbell 2, $199.00:The next-gen video doorbell offers all the above features, but with enhanced video resolution and a quick-release battery.Features:Instant mobile alerts1080 wide-angle videoBuilt-in microphone and speakersLive View on-demand video and audioAdjustable motion sensorsInfrared night visionIncludes a quick-release rechargeable battery, so you can charge your Doorbell without removing the whole deviceAvailable in Satin Nickel or Venetian Bronze3. Video Doorbell Pro, $249.00:Video Doorbell Pro is a hardwired doorbell with advanced security features and a sleek design.Features: Instant mobile alertsVideo on Demand with Live ViewCompatible with iOS, Android, Mac, and Windows 10 devices1080HD videoTwo-way audioCustom motion zonesUltra-slim design and customizable faceplatesIncludes 4 interchangeable faceplates Requires existing doorbell wiringQuick and easy installationFaceplates come in Satin Nickel, Venetian Bronze, Black or Cream4. Video Doorbell Elite, $499.00:The Video Doorbell Elite is Ring’s professional-grade doorbell with Power over ethernet.Features:Ring Elite lets you monitor your home, answer the door, and greet guests straight from your phone1080HD videoBuilt-in microphone and speakersLive View on-demand video and audioCustomizable motion zonesInfrared night visionHardwired with power over ethernetSecure flush mountFits standard junction boxesFaceplates come in Satin Nickel, Pearl White, Venetian Bronze, and Satin BlackRequires professional installationVisit Ring.com to learn more about the different doorbells as well as their other products available.Share this…TwitterFacebookPinterestLinkedInEmailPrint RelatedAM285 – Ring DoorbellMay 11, 2018In “Accessibility Minute”ATU392 – Holiday Gift Show 2018 Part 2November 30, 2018In “Assistive Technology Update”The DoorBot and LockitronJanuary 14, 2014In “Tech Tips”last_img read more

July 24, 2019 | | Post a Comment

first_img Tell us about your role and journey into Data-driven Marketing Technology. What inspired you to start at PebblePost?Prior to founding PebblePost, I worked for over 20 years as an entrepreneur, venture capitalist and startup executive. My background is in digital and programmatic advertising, and dates back to its earliest days. I was fascinated by how quickly programmatic was evolving, and by 2014, I was spending a lot of time thinking about where programmatic would go next. This was on my mind as I retreated to one of my favorite places to think, my farm in upstate New York – call it free-range thinking. I was cutting some grass on my tractor, running all these various programmatic scenarios through my head, when it hit me: Everybody had forgotten about direct mail. It’s the second-largest ad spend next to TV, has the highest response rate of any media, and there’s been no new product in 25 years…I realized there was potential to make some major efficiency improvements. By infusing digital intent data with direct mail, we could bring the best of digital marketing to the physical world—and create the first new marketing channel since search and social. That was the beginning of Programmatic Direct Mail, and how PebblePost became the leading digital-to-direct mail marketing platform.From the time you started at PebblePost, how much has the Digital Marketing paradigm changed?In an increasingly digital world, email, SEO and retargeting campaigns have become the gold standard for a digital marketer’s playbook; but the popularity of these tactics creates a competitive landscape, with marketers vying for key real estate on shoppers’ electronic devices. The efficiency of email marketing is great, but because many campaigns can come off as “spammy” to shoppers, its efficacy suffers. And no matter how enticing the content of a company’s messaging, there’s already a high likelihood it will be skimmed over or deleted.People are also becoming more digitally savvy and taking ownership of their online browsing experience. This means shoppers can download plug-ins and add ons for email platforms that block or filter promotions, resulting in failure to even reach shoppers. In addition, it’s easy to unsubscribe, which means shoppers that might still have interest and would have made a purchase—but just hate junk mail—will lose out on promotional offers.The solution is to increase the efficacy of email marketing or any supporting campaigns by connecting with consumers in a more respectful and meaningful way. The key is to deliver a highly relevant message so shoppers don’t feel spammed or stalked by brands through retargeting. At PebblePost, we do this with Programmatic Direct Mail. We increase consideration and drive conversions by delivering a timely, relevant, physical reminder at home.What is Programmatic Direct Mail technology? How can CMOs leverage the technology to drive Email Marketing campaigns?Programmatic Direct Mail combines the power of digital with the performance of direct mail to help brands find new buyers and drive great marketing results. Our platform combines advanced targeting, algorithmic optimization and quantitative analysis to identify and select consumers most likely to be influenced by Programmatic Direct Mail. This solution allows brands to continue the conversation with qualified consumers at home.Our brand partners—including Boxed, Parachute, Dyson and Bear Mattress, to name a few—use Programmatic Direct Mail to reconnect with their shoppers at the right time—in a highly relevant and respectful way. Whether the campaign strategy focuses on new customer acquisition, retention or broader brand awareness, Programmatic Direct Mail offers a unique way to activate at-home purchase decisions and drive conversions across channels.How does your role at PebblePost enable your product innovation and development teams to deliver to customers?At PebblePost, I leverage my 20-plus years of industry experience to ensure product, sales and marketing teams have their needs met, and feel good about the work they’re doing. On the funding side, I make sure that investors feel confident in the strategy and quality of Programmatic Direct Mail performance.Since we invented the first new marketing channel since search and social, innovation comes naturally to our teams, and it’s exciting to be a part of something that has never been done before.Tell us more about your recent report on home-based digital intent data and how Programmatic Direct Mail works for retail.Our latest research study, Home is at the Heart of Commerce Marketing, demonstrates the importance of direct mail in a shopper’s path to purchase, with nearly 90% of buying decisions made at home.The central role of the home, coupled with 90% of intent data available online and 90% of purchases occuring offline, means that marketers must align digital and traditional marketing strategies — including direct mail — to maximize ROI and drive conversions across every purchase channel.Our product, Programmatic Direct Mail, goes a step further by bridging the digital and physical worlds. PebblePost helps brands find new buyers by capturing real-time online intent to deliver timely, relevant direct mail at home—where most purchase decisions are made.  It’s a way for brands to create a physical experience for the consumer in the home, using a channel that has proven, year after year, to generate response rates that are among the highest in the industry.What are your predictions on the most impactful disruptions in direct marketing technology for 2019? More Combined Digital/Physical Strategies: More brands, particularly challengers and disruptors, will look beyond digital and embrace new touchpoints on the path to purchase that help disrupt the typical shopper experience. This includes leveraging the best parts of digital and traditional marketing tactics to make a meaningful impression on shoppers in the physical world. When delivered in a relevant and respectful way, direct mail can help keep brands top of mind and part of meaningful household conversations that drive consideration and conversion.Improved Measurement: Measuring tools are becoming significantly more accurate at tracking campaign effectiveness, but there’s still a long way to go in offering a holistic view of cross-channel performance. More specifically, measuring omnichannel digital marketing, for all its high-tech flash, isn’t there yet. And without a fully functioning digital component, true omnichannel marketing remains a mirage. The reason is, it’s difficult to accurately measure when digital ads are targeting online shoppers who are more likely to purchase offline.What part of these developments could be accelerated by Big Data Analytics and AI?Combining digital and physical marketing strategies will lead to more complex and broader data sets. Using AI and big data will help marketers better understand and identify the right marketing mix to optimize campaign results. AI and big data will play a key role in advancing attribution and improving measurement for marketing campaigns. Marketers will be able to see what people are buying, where they’re buying it, and why—with significantly more accuracy.Which marketing and sales trends are you excited about trying and working with, in 2019-2020?I’m excited to see how challenger brands and direct to consumer (D2C) brands begin to adopt more omnichannel strategies and embrace programmatic technology’s transformative effective on direct mail. As newcomers and disruptors in retail, D2C brands are innovation leaders when it comes to the space.By working with brands that challenge the status quo—like us here at PebblePost—we might be able to find even more innovative ways to evolve Programmatic Direct Mail.How do you prepare for complex digital marketing challenges?The best way to approach any complex problem is to start solving with the end in mind. It’s the most reliable way to uncover what’s working — and what needs to be fixed.A marketer or brand needs to have clear line of sight into what their campaign goals are, before they can decide the best technology, channel or strategy to employ.  We work with lots of brands who are surprised to find that once they are clear on the desired outcome they’re looking for, the path to achieve it is not what they might have initially assumed.For example, omnichannel marketers looking for insights into how to better sell to customers should look at regression as it relates to purchase channel. Each purchase maps back to one individual person in one household. Therefore, if we look at where people make purchases by channel, and then append data about the product segment and what level of consideration the purchase required, we’ll have some incredibly useful data about that buyer and that purchase.How do you identify the biggest advantages and challenges in making data analytics and intelligence technology a staple in modern CMO’s stack?Most marketers recognize the value of data analytics, but many can be skeptical about how direct mail can significantly improve ROAS for most brands. Omnichannel attribution is one of the last remaining hurdles to solve in the marketing world. Once we have an effective system that can trace purchases back to the points of influence and decision, we get a clear picture on the efficacy of different marketing channels. By demonstrating how most conversations about purchase decisions center around the home, people can begin to see how a piece of relevant direct mail taped on a fridge and used as a point of discussion can have a lasting impact the entire household.What role does PebblePost play in sales acceleration processes and acquiring loyal customers?Programmatic Direct Mail provides an additional and highly effective physical touchpoint along a shopper’s path to purchase. Brands can significantly increase conversion rates by providing relevant and respectful direct mail to shoppers who have shown the highest propensity to convert.In addition, our latest research shows that nearly 90% of conversations regarding purchase decisions revolve around the home, meaning that a physical world touchpoint, like mail, can provide an important catalyst towards checkout for shoppers.Tell us about your go-to strategies to support rapid growth, lessons learned through period of massive shift and transition in 2018. In 2018, we recognized the need to expand our team and further build the capabilities of our platform. In November we announced the close of our Series C round, which will allows us to continue to support a growing number of brands with the best internal team and leading digital-to-direct mail marketing platform.Specifically, we plan to invest the new funds into our Programmatic Direct Mail platform, with enhancements in the areas of attribution, re-engagement and prospecting to help brands measure and optimize goals. In addition, we plan to expand PebblePost’s footprint across new vertical and partner channels, giving all brands the simplest and most powerful tool to convert shoppers into buyers.Which Marketing and Sales Automation tools and technologies do you currently use?We use HubSpot as our marketing automation platform and Salesforce as our CRM software. We also use Slack, Asana, Outreach, Google Analytics and Meltwater.What startups in the technology industry are you watching keenly right now? Direct-to-consumer brands are gaining fast adoption and are experts in creating digital disruption. That’s why I’m keep an eye on innovative DTC brands like Root Insurance, quip and Allbirds.Tell us about your most outstanding digital marketing campaign. How did you measure the success of the campaign?BOXED.COM — shopper retentionA bulk online retailer, Boxed wanted to engage customers who unsubscribed from emails, yet were still visiting the site. Boxed knew these were interested customers but didn’t have another way to showcase products or promotions (because they unsubscribed from email).By positioning Programmatic Direct Mail as an additional channel to reach consumers at home, PebblePost solved how Boxed could reach this elusive group of shoppers.Customizing our approach, we suggested Boxed test different offers and creatives with direct mail to further incentivize return visits. As a result, the company saw a 60% improvement in Cost Per Order vs. comparable marketing channels. Through the re-engagement strategy we proposed, PebblePost helped Boxed earn a 28% Conversion Rate, which well exceeded their expectations—Boxed typically saw an average Conversion Rate of 5% in other channels.How do you inspire your people to work with technology? My leadership credo is that everyone at PebblePost must take a critical eye toward improving client success. The culture I’ve established for the PebblePost team is one that fosters continuous innovation and improvement.My goal for my team is that our standards for excellence and customer success are reflected through every touchpoint, from sales and account management to technical support.One word that best describes how you work.Always-onWhat apps/software/tools can’t you live without?Docusign  What’s your smartest work related shortcut or productivity hack?Hiring people who are smarter than me.What are you currently reading? (What do you read, and how do you consume information?)Cybersemiotics: Why Information Is Not EnoughWhat’s the best advice you’ve ever received?Follow your passion.Something you do better than others – the secret of your success?I’ve always been comfortable going against the grain and challenging the norm when it comes to technology. During my time fundraising for PebblePost, I was often turned away for the very reason I decided to build Programmatic Direct Mail—because combining the efficiency of digital and efficacy of direct mail had never been done before.Tag the one person (or more) in the industry whose answers to these questions you would love to read:Ann Lewnes, Executive Vice President and CMO, AdobeThank you, Lewis! That was fun and hope to see you back on MarTech Series soon. MarTech Interview with Lewis Gersh, CEO, PebblePost Sudipto GhoshMay 13, 2019, 2:32 pmJune 4, 2019 PebblePost is the leading digital-to-direct mail marketing platform. We capture online interest and intent data to send relevant direct mail that activates buying decisions at home and drives conversions everywhere. We invented Programmatic Direct Mail to help brands convert more shoppers into buyers using advanced targeting, algorithmic optimization, attribution and quantitative analysis. PebblePost is a venture-backed company based in NYC. About PebblePost Lewis Gersh is founder and CEO of PebblePost®, guiding corporate strategy and company vision with over 20 years of board and executive management experience. Prior to PebblePost, Lewis founded Metamorphic Ventures, one of the first seed-stage funds, and built one of the largest portfolios of companies specializing in data-driven marketing and payments/transaction processing. Portfolio companies include leading innovators such as FetchBack, Chango, Tapad, Sailthru, Movable Ink, Mass Relevance, iSocket, Nearbuy Systems, Thinknear, IndustryBrains, Madison Logic, Bombora, Tranvia, Transactis and more. Lewis received a B.A. from San Diego State University and a J.D. and Masters in Intellectual Property from UNH School of Law.Lewis is an accomplished endurance athlete having competed in many Ironman triathlons, ultra-marathons and parenting.center_img About LewisAbout PebblePostAbout Lewis “The efficiency of email marketing is great, but because many campaigns can come off as “spammy” to shoppers, its efficacy suffers.” AI in MarTechDirect MailhubspotInterviewInterview SeriesLewis GershMarketing Tech InsightsMarketing Technology InterviewMarTech Interview SeriesMarTech SoftwareMartech stackPebblepostprogrammatic advertisingretargeting campaignsSEO Previous ArticleTechBytes with Emma Newman, VP UK, PubMaticNext ArticleIt’s the Year of Localized Social Marketing — Here’s Whylast_img read more

July 24, 2019 | | Post a Comment

first_img4.2%(new) FOX Corp. Marketing Technology News: New Global Report Reveals 9 in 10 Companies See ‘Self-Service’ as the Future for CustomersNational TVThe TV market is concentrated at the top as the top seven media owners account for 84% of ad spend season-to-date (Oct. 2018 – Apr. 2019). To be sure, this is not as consolidated as Search or Social where Google and Facebook, respectively, make up roughly 75% to 85% of those markets. The marketplace has seen erosion of over $500 million per year from Upfront over the last two years. The on-again-off-again recombination of CBS and Viacom could re-create the top media company in the U.S. among major marketers with 12.3% of ad spend. As the National TV market moves into the Upfront Sales cycle, SMI can note that actual delivery of the 2018-2019 season-to-date is not experiencing the level of advertising activity expected last summer.Upfront MarketersDuring the summer of 2018 it was reported Upfront demand was between +3% to +4% overall. SMI’s AccuTV service reports, through April 2019, Upfront revenue is down 0.5% annually (average weekly, Olympics removed from year-ago without replacement). On a two-year basis, Upfront revenue was down 3.6% on an average weekly basis.This dichotomy between expectations and results have two possible causes. The most likely is that expected results are driven by inflated self-reported figures to industry press. The other is whether (or not) the Options market is strong. There is currently no objective data on the Options market. The 2019-20 Upfront market will undoubtedly be tough for marketers and agencies. Video suppliers are suffering from supply declines which continue to greatly outpace media mix changes by marketers (i.e. demand).  This creates a natural upward pressure on the price (e.g. CPM) paid in the market.Additionally, Standard Media Index anticipates considerable tiering in market prices for large marketers with low bases. It’s quite possible these marketers (with low bases) will be refused outright – media companies knowing their more-limited supply can fetch high pricing in the Scatter market. SMI’s final Upfront forecast, across Broadcast, Cable, and Syndication, will be down 0.7% tied to our collection and reporting of actual figures throughout the season.  It’s likely the market will self-report demand at higher annual levels.This could be a fascinating Upfront season as long-term Upfront marketers, particularly low-base CPG brands, may face a tough environment. Supply losses have been so significant that media owners may move away from tiering low-base brands to allowing only a small portion of their intended commitments. Sell-out levels, too, are in question with significant Scatter premiums likely awaiting the marketplace.Marketing Technology News: Freshworks Joins Hands With OrangeOne Corporation, to Aid Digital Transformation of Businesses in JapanMedia OwnersAfter an Olympics and Super Bowl fueled 2018, NBC Universal falls to third in 2019-to-date with 9.2% of major marketer spend and Google claims the top position, after a tug-of-war with NBCU, at 10.5%. The new Walt Disney Corporation now ranks second with 10.4% of ad spend from major marketers after adding in former 21st Century FOX and Hulu properties back from January-April of 2019. Top Media Owners (2019-to-date) 18%NBC Universal-4% CAGR BasisCross-Platform Pooldigital video adsJames FennessyMarketing TechnologyNewsStandard Media Index Previous ArticleBox Names Mark Wayland Chief Revenue OfficerNext ArticleCvent Acquires DoubleDutch to Accelerate Its Investment in Mobile Event Technology 8%Viacom-5% 9.2%NBC Universal SMI Releases Market Actuals Through April 2019 and Updated Media Forecasts Through 2023 (Two-Year Comparison Shown to Avoid Year Ago Olympics)Standard Media Index, the most trusted source of advertising pricing and spend data in the marketplace, today reported that it currently expects the full US advertising marketplace to expand by 8% in 2019 (excluding cyclical events like the Olympics and World Cup). While major marketers are anticipated to grow a mere 2.5%, small and medium-sized businesses (SMB), who generally self-manage their ad spending through digital tools, will grow by nearly 14%. “Exponential growth can’t last forever as the industry matures, but these growth level declines are much more than an issue of percentages off expanding bases,” said James Fennessy, Standard Media Index CEO.Of concern to the US ad marketplace is sharp hesitation (maybe hiccup) in digital spending. Major marketers have limited their incremental investments in Search to a tiny +1.6% growth level through the first four months of 2019 via SMI’s Cross-Platform measurement. This is down from double-digit growth through the same point in 2018 (and strong growth for Search for years broadly).Social, too, has seen incremental investment reduced. The platforms collective saw a still-strong +24% growth level through the first four months of the year. But that was down from +50% in the same period last year. In 2018, Social grew by over $150 million in the January to April period (vs. 2017). In 2019 that figure was “only” $25 million according to SMI’s Cross-Platform Pool measurement service.Digital Ad Formats across all digital platforms (e.g. Social, etc.) are showing long-term growth (of note is Search’s previously noted short-term slowdown). On a two-year CAGR basis Audio is up 7%, Search is up 10%, Display (driven by Social) is up 11%, and Video tops the list with growth at 15%. Standard Media Index’s Cross-Platform Pool measurement service shows that in 2018, social grew by over $150 million in the January to April period compared to 2017. In 2019, that figure has dropped to “only” $25 million.Marketing Technology News: SentinelOne Announces $120 Million Series DVideo is Still KingVideo is the dominant content and ad format in the US among major marketers with 63% of Major Marketer ad spending being invested with video publishers or, growingly, digital video ads on non-video publishing. Despite a transition over the next five years (and beyond) video will continue to be dominant. Performance marketing will continue to drive SMBs with eCommerce potentially shifting ad dollars to marketing outlays beyond current forecasting expectations.Digital (non-video) is an additional 34% of 2019-to-date ad spend for major marketers but has accounted for 59% of incremental investment.  Within Digital, Search and Social combine for 16% of total ad spend and 39% of incremental investment.Evolving Media MixMajor marketers continue to migrate to digital media but face headwinds as not all digital environments are ad supported. Video, across all platforms, is the number one ad format for major marketers in the U.S. with 58% of ad spend 2019-to-date and accounts for 41% of incremental investment over the last two years. “Marketers heavily rely on video in the U.S. to build brand awareness and capture user attention. It’s the closest thing to linear television so we can expect to continue to see advertisers increasing their usage of it,” Fennessy said. 5.5%AT&T (incl. WarnerMedia) 84%Top 7 SubTotal (those with >= 5%)-3% 94%Top 11 Sub-Total (those with >=2%)-3% 2%Crown+17% 2%AMC Networks-1% Major Marketers Up 6% on a Two-Year CAGR Basis Globe NewswireJune 10, 2019, 8:45 pmJune 12, 2019 10.4%(new) Walt Disney        -3%-3%0% 16%(new) Walt Disney-5% 1.9%Microsoft 3%Univision-10% 10%(new) FOX Corp.-7% 13%CBS Corp.+2% 100%All OwnersUpfront (70% of marketplace)Scatter (26% of marketplace) 3.7%Viacom 4.8%Facebook 8.6%CBS Corp. 3.8%Discovery 3%A&E TV Networks-5% 10%Discovery+1% Top Media Owners (2018-19 Season, Season-to-date)2-Yr CAGR 10.5%Google 9%WarnerMedia-2%last_img read more

July 24, 2019 | | Post a Comment

first_img Finding games on Steam has always been difficult, but the flood of titles being published on the platform has made discoverability a massive problem for creators and gamers alike. Valve is attempting to improve the situation with a new game recommendation system that relies on AI, rather than user-curated metadata. The AI isn’t given any information about a game at all, rather than its release date, and it isn’t impacted by review scores or tags. Instead, it learns about games solely based on what players do.Valve writes:Underlying this new recommender is a neural-network model that is trained to recommend games based on a user’s playtime history, along with other salient data. We train the model based on data from many millions of Steam users and many billions of play sessions, giving us robust results that capture the nuances of different play patterns and covers our catalog. The model is parameterized so that we can restrict output to games released within a specified time-window, and can be adjusted to prefer games a higher or lower underlying popularity. These parameters are exposed to the user, allowing you to select whether to see only recent releases in the results, or go all the way back to include games released a decade ago. Similarly, you can choose whether to see mainstream hits, or deep cuts from the catalog. Regardless of the settings of the sliders, the results will always be personalized and relevant to the individual user.Valve’s ability to create recommendation engines, search tools, and discoverability enhancements that treat players and creators fairly has taken some hits over the past year. During the recent “Grand Prix” summer sale, Valve created a confusing competition around the event. As a result, gamers began removing indie titles from their wish lists en masse in an attempt to game the system and receive expensive AAA titles for free, out of a mistaken belief that deleting low-cost titles increased their chances of receiving expensive free games. Creators panicked. Having a game on your wish list means receiving updates when it goes on sale, and those notifications apparently have a major impact on how many copies a game sells overall. Developers are exceedingly unhappy with how the Steam sale played out this year, and many saw no uptick at all in either wish list pickups or overall sales.The new game recommendation system Valve is unveiling today isn’t a direct response to the Grand Prix debacle, but it’s an example of how the company is attempting to improve its own recommendation algorithms in ways that will be fair to game creators and help players find titles they want to experience. To date, Valve’s changes to its recommendation system have been controversial; an algorithm bug last year drove far more traffic to already-established titles at the expense of smaller titles. After the Grand Prix problems, some developers have lost faith that Valve is particularly interested in solving the situation.“Before October 2018 (and for a few months after that while I gave Steam the benefit of the doubt), I told anyone who asked me that Steam was 100% worth it for indie developers,” developer Yitz told Kotaku via Twitter DM:Now, that trust is gone, and it’s not because I’ve changed or become more cynical… This Steam sale was a disaster, but I’m far more concerned about the overall trend we’ve seen in the Steam algorithm since October last year: pushing unpopular (including ‘mostly negative’ reviewed) triple-A games over titles that Steam has more than enough data to know would be a better match for the consumer.I decided to take the Steam recommendation algorithm out for a spin, to see what kind of titles it would recommend for me, personally. In my specific case, I’m prepared for the algorithm to be a little less accurate — some of the games I’ve spent the most time “playing,” historically, are titles I’ve used for benchmarking, and it’s possible that will throw off the algorithm. I also have a very bad habit of leaving games alt-tabbed while running in the background, which can also drastically inflate my own playtimes.I have not spent 73.5 actual days of my life playing Fallout 4.That’s the default view when you login. Your top games are listed along the left, while recommended titles are on the right. Here’s the top game listing when you play with the “Niche” versus “Popular” slider. My “Popular” games list is on the left below, while the full “Niche” recommendations are on the right.Regarding its recommendation algorithm, Valve writes:One direction is to gather every single piece of information about a game, and then make guesses about what games are similar, and then recommend those “similar” games. But that allows for all sorts of weird distortions— just because you play a lot of Beat Saber, doesn’t mean we should only ever recommend you VR rhythm games. This model takes a different approach. It disregards most of the usual data about a game, like genre or price point. Instead, it looks at what games you play and what games other people play, then makes informed suggestions based on the decisions of other people playing games on Steam. The idea is that if players with broadly similar play habits to you also tend to play another game you haven’t tried yet, then that game is likely to be a good recommendation for you.The “niche” versus “popular” slider seems as though it could use some fine-tuning. Somehow, Metro 2033 Redux is the most popular title recommended for me under both options. But it’s odd that this game should be recommended to me in the first place, given that I own (but have never bothered to beat) Metro 2033. The same is true of Metro Last Light Redux. It makes sense to recommend Metro 2033 Redux to me if the only thing you’re examining is either hours played (I used it for benchmarking) or “number of games owned in the Metro series.” Examining the number of unlocked achievements in these titles would show that I barely played either.The other shortcoming I see in this data isn’t exactly Valve or Steam’s fault. I own Far Cry 3 on uPlay and Witcher 3 on GoG. I played games like Dishonored, Borderlands 2, and Wolfenstein: The Old Blood using a friend’s Steam account. The quality of the recommendations is a bit mixed — I loved Dishonored and found Borderlands 2 relatively amusing, but was not a huge fan of Far Cry 3 and have never actually played very much of The Witcher 3. The “niche” titles are games I haven’t played or heard of, so it seems to be fulfilling its goals in that regard, though that also makes it more difficult to interpret if I’d like them.The goal is for this tool to be a better recommendation engine for games that isn’t susceptible to being gamed or manipulated, or that requires developers to worry about optimizing for underlying and unknown algorithms. The idea is for the AI model to watch what players are playing and recommend these games to people who play similar games to those people. We’ll have to wait for data on how it works, but discoverability has been a major problem for every kind of online store. Solving it, or even improving it, would be a major achievement for any storefront.Now Read:Gamers Hate the Epic Store, but They Hated Steam, TooSteam Prepares to Roll Out Revamped Library PageValve Lays Off 13 Employees, May Have Slashed VR Division 8 Comments Directors Just Hinted At a Major Return From ‘Endgame’ Artist Reimagines Iconic Disney Scenes with a Hilarious Twist Valve Introduces Machine Learning Algorithm to Recommend New Steam Games The Most Offensive Video Game Characters of All Time Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. By Joel Hruska on July 12, 2019 at 9:47 am Little Lucy From ‘Narnia’ is Head-Turningly Gorgeous Now at 23 Tagged In gamingaimachine learningsteamvalvedeep learningGOGuPlaydiscoverabilitymetro 2033Steam Summer Salegame recommendationsGrand Prixrecommendation engineSteam games Post a Comment 8 Comments You Might Also LikePowered By ZergNet The First ‘Scary MCU Film’ Will Come Out During Phase 4 The Real Reason These Celebs Refused to Do Nude Scenes We Now Understand Why Sean Connery Has Disappeared 10 Scientifically Proven Side Effects of Growing a Beardlast_img read more

July 24, 2019 | | Post a Comment

first_img Emma From ‘Friends’ Grew Up to Be Gorgeous You Might Also LikePowered By ZergNet Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. The Dangerous ‘Toy Story 4’ Scene One Million Moms is Protesting Easter Eggs In ‘E.T.’ You Only Notice As An Adult This Is Where ‘The Man With the Golden Voice’ Ended Up 13 Comments Natalie Portman Lifts Mjolnir After Epic ‘Thor’ Annoucement Willow Smith’s Transformation is Turning Heads Don’t Watch These Movies With Your Parents By Ryan Whitwam on July 13, 2019 at 8:20 am Conventional wisdom holds that most large galaxies harbor supermassive black holes at their centers. Scientists also believe that only so-called “active” galaxies should have visible accretion disc of matter, but the Hubble Space Telescope has found one around a black hole with unusually low luminosity. This galaxy might bend the rules a bit, but it offers an opportunity to study how the theory of relativity applies in the real world. NGC 3147 is a large spiral galaxy just a bit smaller than our own Milky Way. It sits about 120 million light-years away — you’ve probably seen pictures of it because it’s quite stunning. Active galaxies like quasars are easy to spot. The matter falling into them produces emissions across the electromagnetic spectrum, and the accretion discs are quite visible. Everyone thought NGC 3147 was far too dim to have a disc of its own, but a new analysis from an international team suggests otherwise. Hubble collected data from the central black hole in NGC 3147, which has a mass about 250 million times greater than our sun. The object turns out to have a thin disc of material similar to what you’d find around an active galactic nucleus. Observations from Hubble show the disc spins at about 10 percent the speed of light. Researcher Stefano Bianchi from the Università degli Studi Roma Tre in Italy says this discovery indicates the current models for low luminosity galaxies have “clearly failed.”This discovery could have far-reaching effects on the way we model galaxies and black holes, but it also could lead to a better understanding of the physics underlying supermassive objects. The fast-moving disc combined with the low apparent brightness of NGC 3147 could make it possible to test both general and special relativity. General relativity deals with the mechanisms of gravity in the universe, and special relativity describes the relationship between space and time. Since NGC 3147 is dimmer than a typical active galaxy, we can make out the accretion disc around it much better. The disc is inside the black hole’s powerful gravity field where scientists can study the way it affects light. Based on findings in NGC 3147, astronomers may now go on the hunt for other weakly active galaxies. Some may even be closer to Earth where we can make even more precise measurements to test Einstein’s theories.Now read:Cold Quasars Could Change Our Understandings of Galactic DeathAstronomers Capture Historic First Photo of Black HoleResearchers Use Supersonic Fluid to Test Hawking’s Black Hole Theories Lilly From ‘Princess Diaries’ Is 36 Now and Gorgeous Tagged In sciencespaceastronomyphysicsblack holeshubblegalaxiessupermassive black holes Post a Comment 13 Comments Hubble Spots a Black Hole That Shouldn’t Existlast_img read more

July 24, 2019 | | Post a Comment

first_imgMarTech Interview with Juliette Rizkallah, CMO, SailPoint Sudipto GhoshMay 15, 2019, 3:02 pmMay 15, 2019 SailPoint, the leader in enterprise identity governance, brings the Power of Identity to customers around the world. SailPoint’s open identity platform gives organizations the power to enter new markets, scale their workforces, embrace new technologies, innovate faster and compete on a global basis. As both an industry pioneer and market leader in identity governance, SailPoint delivers security, operational efficiency and compliance to enterprises with complex IT environments. SailPoint’s customers are among the world’s largest companies in a wide range of industries. “Along with the rise of Marketing Technology, people are using that data to blast users with targeted messages on a daily or even an hourly basis.” EloquaGDPRinterviewsJuliette Rizkallahmarketing automationMarTech Interviewpartner managementSailPointSalesforceSEO optimization Previous Article4-Tell and Tavano Team Announce Strategic PartnershipNext ArticleBrand Networks Acquires Clickable; Unveils Azalea Commerce to Accelerate “Shopper Centric” Walled Gardens The MTS Martech Interview Series is a fun Q&A style chat which we really enjoy doing with martech leaders. With inspiration from Lifehacker’s How I work interviews, the MarTech Series Interviews follows a two part format On Marketing Technology, and This Is How I Work. The format was chosen because when we decided to start an interview series with the biggest and brightest minds in martech – we wanted to get insight into two areas … one – their ideas on marketing tech and two – insights into the philosophy and methods that make these leaders tick. MarTech Interview Seriescenter_img About JulietteAbout SailPointAbout Juliette About SailPoint Tell us about your role and journey into Technology. What inspired you to start at SailPoint?I began my career as a strategy consultant with a passion for business and finance. After graduating from Harvard Business School, I moved to San Francisco and spent two years at Bain & Company. I then realized that the best way to stay in the Bay Area was to get into the high-tech industry. I took a job at Oracle, shifting my focus to product management and marketing and taking on more responsibility with encouragement from my champions. Over time, I moved into a pure marketing role, but I never lost my passion for business strategy. By having a general management view of the business, I have always been able to get the most impact from my team’s marketing activities and have always collaborated well with other functions, especially sales, to perfect the go to market process. What inspired me to join SailPoint was the opportunity to continue to grow the brand of an already successful company, which I knew was just getting started. SailPoint was and is at the intersection of security and business enablement, so there was an abundance of opportunity for me to really make an impact at the company and in our industry.What is SailPoint and how does it help to manage digital identities effectively?SailPoint is the leading provider of identity governance for enterprises of all sizes and is led by a team of tenured identity veterans. We help our customers govern all digital identities efficiently and securely, including contractors, business partners, and non-human identities. We give enterprises of all sizes the critical visibility they need into who currently has access to which resources, who should have access to those resources, and how that access is being used.Our fundamental belief is that identity is power. When identity is central to security, several things happen. They find a lot more hours in their day, ones that they were normally spending on several manual processes like provisioning and access requests. Identity also meets many of their compliance needs, and with GDPR and the cascade of regulations following it this is a big one. Ultimately, they are allowing their users to securely access the tools and data they need without the cumbersome manual processes and run arounds typically associated with user access.According to you, which businesses are fastest to the adoption of digital Identity and Access Management platforms?The core industries that have specific identity needs continue to be those that are highly regulated such as financial services, insurance, and healthcare. However, given the escalated attention to data breaches in today’s enterprises and the mounting governmental regulations, we have seen an uptick across all industries as they increasingly recognize the need for identity governance.How do you see Customer Experience standards evolving in your industry?Our approach to customer experience is what makes SailPoint stand out in the industry. SailPoint makes customers its top priority. As a result, we consistently maintain a 95%+ customer retention rating that is virtually unheard of in our sector. Our customers love us. Our customers flock to our annual Navigate conference, not just for the chance to learn more about how to evolve their approach to identity, but for an opportunity to spend time with the entire SailPoint team. We are very proud of our growing customer base, and we are all very committed to helping them solve incredibly complex identity and security challenges.Which markets and geographies are you currently catering to?We are a global company and we target enterprises with 1,000+ users. We market to these specific companies through a few different channels with a very account-targeted focus. We target several audiences in these targeted accounts to encourage them to read about what SailPoint and identity can do for them and create a strong thought leadership presence before any prospect interacts with us. This strategy allows us to reach more potential customers in our target market in a way that was not possible before, as we are now sending them the right message at the right time.Tell us about how the industry cares less about creative and the way ad effectiveness is suffering as a result?Marketing—across industries—has become extremely data-driven in the last decade. Along with the rise of marketing technology, people are using that data to blast users with targeted messages on a daily or even an hourly basis. We are seeing a lot of noise right now, and to be effective, we want to cut through that noise at SailPoint. With the emergence of conversational marketing and the rise of account-based marketing, we are engaging in a real conversation addressing their most critical challenges.We want to capture the emotion of the audience at a specific time. That in and of itself is an art and science, where a traditional ad does not permit that level of targeting. To put it plainly, we are not creating an ad for a mass market, we are extremely targeted to an account and audience. To do this, we are building something that is specifically talking to them, and the creative may differ from one audience to another. With so much noise it is important to balance a data-driven strategy with the right people at the right time.Which Marketing and Sales Automation tools and technologies do you currently use in your current roles?We are embracing more marketing technologies that focus on account-based marketing. To do this, we have a foundation of systems such as Salesforce and Eloqua for marketing automation. A lot of our tools integrate to them for different things like lead generation, lead scoring or SEO optimization and so forth. The trick is, we always make sure that we define our strategy up front—as we mentioned before with our ABM strategy—and then we leverage technology that amplifies our strategy and helps us execute it. For example, if you Google ‘account-based marketing,’ you will see various vendors that you can add on, but we are being very prescriptive with the technology we acquire.We also use tools like Madison Logic and 6sense with a robust predictive algorithm to help us target those accounts and can focus on where we think the most significant opportunities are. At SailPoint, the demand generation function, which cuts across marketing, sales, and partner management, is ‘one motion’ team that works in concert. With our account-based marketing strategy, we can zoom into specific accounts, or clusters of accounts, and jointly define the strategy for awareness and education. For example, we serve companies in financial services that are very regulated and educated on identity tools. Yet, as we go down market enterprises do not have the education or resources around what identity can do for them. Each industry segment of market, geo and audience needs dedicated marketing strategizing, messaging, targeting and engagement.Thank you, Juliette! That was fun and hope to see you back on MarTech Series soon. Juliette bring energy and pragmatism to SailPoint in my role as Chief Marketing Officer. Her strong track record has helped the companies She worked for to evolve into market leaders with double digit revenue growth. Juliette’s philosophy underscores the importance of a close partnership with all sales channels, direct and indirect, with constant creativity and the ability to think differently than competitors do.last_img read more

July 24, 2019 | | Post a Comment

first_imgAd Tech Startup CEO Matt Gallant Calls Out Industry “Crypto Cowboys”For digital securities to successfully navigate the waters of global finance, new territory is charted daily. And yet, a Titanic-sized obstacle remains: the widespread and often negative belief that digital assets are high-risk, unproven and unregulated.tribeOS, which launched the first federally approved Digital Security Offering (FIRE), continues its momentum in establishing a more accurate narrative.tribeOS CEO and co-founder Matt Gallant, pulled no punches, “Investors traumatized from their losses and still licking their wounds from the ICO bear market beatdown are seeking refuge from the storm. They want stability and security first and foremost. This isn’t the Wild West anymore. The Crypto Cowboys are being run out of town. In their place are digital securities like FIRE, dividend paying equity tokens that help build a real company and are fully compliant with all laws. Smart investors won’t repeat the same mistakes in the next blockchain bull run.”Market timing was critical to tribeOS, a fully transparent digital advertising marketplace built on blockchain. The company launched its FIRE digital security only after the “Crypto Cowboys” had been exposed. This move helped tribeOS gain “first mover” advantage as the first federally approved Digital Security Offering in the world.Marketing Technology News: Singapore AI Company, AIQ, Announces Partnerships in Russia With Publicis Media Russia and VK.com, Russia’s Top Social MediaThe current landscape remains a challenge on many levels. Media coverage of digital assets often lumps all offerings into the same basket, whether they’re Initial Coin Offerings [ICOs] or Digital Security Offerings [DSOs]. In reality, the two asset classes differ dramatically in many ways.The “Crypto Cowboys” leveraged unregulated ICOs, many of which were naked money grabs with no actual tech or project behind them. However, the rigorous disclosures required by Anti-Money Laundering (AML) and Know Your Business (KYB) for any DSO review makes an approved digital security without a legitimate product or service virtually impossible. The tribeOS marketplace is set to launch later this year.In fact, the global regulatory environment is evolving as federal governments across the world examine and debate ways to embrace blockchain innovation while regulating digital assets.Marketing Technology News: RevTrax Announces Addition of State-of the-Art Machine Learning and AI Technology to its Offer Management Platform to Deliver Groundbreaking Value to CPG & Retail BrandsSome countries, such as South Korea have overreacted and actually banned ICOs. In the US, the Securities Exchange Commission (SEC), in attempting to define digital securities, offered its first framework of digital assets. This is such a hotbed issue with the SEC they recently published a new job position of “Cryptocurrency Specialist”.In addition, an updated “Token Taxonomy Act” has been reintroduced by US Legislators in Congress.tribeOS CEO Matt Gallant talks digital securities across the globeTo expand awareness for tribeOS while highlighting the inherent advantages a digital security offers potential investors, Gallant and fellow co-founder James Wallace were co-presenters at the Security Token Summit II, which was held in Bermuda. Gallant shared the tribeOS Bermuda success story with attendees from 14 different nations.In addition, Gallant was also a recent guest on the “Crypto Daily” video podcast hosted by Randy Hilarski. To inquire on Matt Gallant’s upcoming speaking availability, contact tribeOS here.Marketing Technology News: Cloudinary Identifies Opportunities to Raise Visual Storytelling Impact in its Inaugural State of Visual Media Report Worldwide Acceptance of Digital Securities Grows While tribeOS Sees Exempt Exchanges as Next Big Move PRNewswireMay 16, 2019, 2:08 pmMay 16, 2019 Anti-Money LaunderingCrypto CowboysDigital Security OfferingMarketing TechnologyMatt GallantNewstribeOS Previous ArticleThe Most Comprehensive Full-Text Patent Data in English Is Now Available within LexisNexis PatentSightNext ArticleMass Luminosity Acquires Wheelhouse Marketing and PRlast_img read more

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first_imgSeclore Email Encryption Plus Automatically Applies Rights Management-Driven Encryption for Emails and Attachments for All Combinations of Microsoft EmailSeclore, provider of the first open Data-Centric Security Platform, announces Seclore Email Encryption Plus for Microsoft Email. Designed for flexible integration with Outlook, Outlook Web Access (OWA), Exchange, and Exchange Online, Seclore goes beyond traditional encryption solutions by automatically applying persistent, granular usage controls and tracking to sensitive emails and attachments. Additionally, Seclore Email Encryption Plus for Microsoft Email integrates with other best-of-breed Data-Centric Security solutions, such as Classification, Data Loss Protection (DLP), and Security Information Event Management (SIEM) systems for a holistic and automated approach to data-centric security within the ‘zero trust’ framework.“We recognize that many organizations use various Microsoft components for their email infrastructure, but want to leverage best-of-breed data protection solutions,” stated Vishal Gupta, CEO of Seclore.  “The ability to seamlessly integrate Seclore’s leading-edge rights-management-driven encryption with their Microsoft infrastructure gives companies a way to better protect information without the added deployment and administrative efforts.”Marketing Technology News: Alorica Taps Business Transformation Veteran Colson Hillier to Be Chief Marketing OfficerFeatures include:Rights Management-Driven Encryption: Goes beyond traditional encryption by tracking who has access, what activities are allowed (view, edit, print, and forward), when (dates and timespans) can each person access the email and from where (devices and geographies).Content and Context-Based Automated Protection: Seclore Email Auto-Protector uses the email fields sender, recipient, subject and X-headers to automatically “Seclore” incoming and outgoing emails and attachments. In addition, via integration with DLP and CASB, it can also “Seclore” based on DLP rules.Classification-Driven Protection: User-driven and automated classification can be used to classify as well as protect the emails.One-Click Email Protection: End-users have the flexibility to add usage controls on-the-fly within Outlook and OWA.Email Expiration and Remote Control: Access to protected emails and attachments can be expired or revoked at any time – even after they the owner sends the email.Comprehensive Activity Tracking: Real-time details on how users are utilizing protected emails and attachments (what actions, from which device, at what time) for simplified reporting.Marketing Technology News: Cint Appoints SVP of Asia Nicholas Antram to Continue Strategic Expansion Across the Region“As companies shift from on-prem to the Cloud for their email services, standard email encryption does not provide adequate protection to sensitive emails and attachments when shared with third-parties,” states Abhijit Tannu, CTO of Seclore. “Today, companies need a zero-trust mindset to discover, protect and track sensitive emails and attachments, wherever they travel.”Marketing Technology News: Teleperformance Groups ‘Praxidia Knowledge Services’ partners with CallMiner to launch TP Interact – a Comprehensive Interaction Analytics Solution Seclore Extends Advanced Email Encryption to Exchange Online, O365, and Exchange On-Prem PRNewswireMay 28, 2019, 8:32 pmMay 28, 2019 Data-Centric Security PlatformEmail Encryption PlusMarketing Technology NewsMicrosoft EmailNewsOutlook Web AccessSeclore Previous Articleilluma Receives EDAA Trust Seal From ABCNext ArticleAdSecure releases first Security Violations Report for Q1 2019last_img read more

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first_imgWPP and iHeartMedia Launch ‘Project Listen’ Business WireJune 24, 2019, 6:57 pmJune 24, 2019 Partnership Will Drive Innovation and Learning in Creative and Media Strategies Across All Audio PlatformsiHeartMedia, America’s leading audio company, and WPP, the creative transformation company, announced the launch of Project Listen to develop next-generation insights, planning and creative capabilities in audio.“People are wired for sound – it grabs our attention, sets our mood, and triggers our memories and imagination. It transports us from a favorite artist’s soundstage, to a podcast courtroom or even another galaxy. It’s quite literally a soundtrack for our lives”The two companies will help brands better engage with consumers and win across all audio platforms: broadcast radio, digital streaming, podcasts, smart speakers and live events.Consumer listening is at an all-time high, according to new iHeartMedia research. The study shows consumers say they are listening to audio content for an average of 17 hours a week, with millennials and younger generations listening the most. This ramp up in listening is the direct result of the rapid growth of digital streaming, podcasts, smart speakers and airpods, on top of the massive and consistent scale of broadcast radio.The new partnership comprises:Creative Audio Studio – Audio will be pushed higher on the agendas of creatives and media strategists with the launch of a new studio at GroupM’s headquarters at 3 World Trade Center in New York. Clients and creatives from across WPP will experiment with modern audio marketing programs, working with creative producers in a series of pilots.Empowering Planning – iHeartMedia’s Smart Audio Insights and audience tools will be integrated with GroupM’s proprietary data and insights tools to uncover new insights and support novel measurement approaches, all of which will be shared in quarterly intelligence reports for clients and the market. A new audio certification program for planners at GroupM’s agencies will roll out later in 2019.Raising Audio IQ – A new Project Listen monthly podcast is launching in Cannes with plans for 18 episodes through 2020. Lessons from the client pilots and research will be shared to help inspire more advertisers to embrace audio’s new capabilities.Marketing Technology News: Whitebox Raises $5 Million in Series A Funding to Accelerate eCommerce “Factory Floor to Front Door” Tech PlatformProject Listen is intended to raise the bar in audio creativity and media strategy through shared learning about what works in the evolving audio landscape. The partners will help marketers to mine audio data for insights and to deploy them across a cohesive planning framework, from creative strategy to media planning and implementation.“At iHeartMedia, we understand the unparalleled power of audio and its ability to engage and make brands part of the daily conversation, with consumers of all ages, at a massive scale,” said Bob Pittman, Chairman and CEO of iHeartMedia, Inc. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands. Simply put, audio is the biggest greenfield for growth in media today, and we could not be more excited to partner with the talented teams across WPP to develop the tools and skillsets needed to unlock that growth.”“Consumers are listening more than ever, and we already know the power of music, voice and sound to create engaging and emotional human connections,” said Mark Read, CEO of WPP. “As consumer behaviour evolves, from the media they enjoy to how they relate to brands and make purchase decisions, it’s essential to have a modern approach to creative and strategy for all media, including audio.”Marketing Technology News: Global Software Leaders Xero and Stripe Join Forces to Bring Seamless Payments to Millions of Small Businesses“People are wired for sound – it grabs our attention, sets our mood, and triggers our memories and imagination. It transports us from a favorite artist’s soundstage, to a podcast courtroom or even another galaxy. It’s quite literally a soundtrack for our lives,” said Brad Hiranaga, NA Chief Brand Officer, General Mills. “Because audio is an incredible driver of culture and yet is so personal, it’s a profound way to tell a brand story that connects with people authentically in the right moments of their day. That connection is a great match to our mission for our brands to create experiences for people and provide value in their lives.”“Marketers spend a lot of time perfecting the way their brand looks, but today there is an equal need to focus on how they sound,” said Leslie Sims, Chief Creative Officer for Ogilvy USA. “With the growth in listening, sonic branding is becoming an even more vital part of the creative process. Project Listen will challenge us to experiment even more as we work with clients to explore new sonic solutions.”“At GroupM, our single-minded focus is on helping clients to best utilize the media that can help deliver growth for their businesses,” said Tim Castree, CEO, GroupM North America. “Like every other medium, audio is quickly evolving. This requires work with our clients and our partners to test and learn how to leverage the scale and reach of audio, and the creative and innovation potential of new platforms, which is what we’ll do with Project Listen.”Marketing Technology News: GoSpotCheck Gains Valuable Leadership Expertise with Five Additions to Management TeamProject Listen was announced today at the 2019 Cannes Lions International Festival of Creativity during a special live podcast at the WPP Beach. The podcast featured Brad Hiranaga, Chief Brand Officer, General Mills; Bob Pittman; Tim Castree; Leslie Simms, Chief Creative Officer of Ogilvy US; Ryan Seacrest, host of On Air with Ryan Seacrest, Live With Kelly and Ryan and American Idol; and host Will Pearson from the hit podcast, Part Time Genius. Bob PittmanGroupMiHeartMediaMarketing TechnologyNewsnext-generation insightsWPP Previous ArticleCleo Integration Cloud Enhances E-Commerce Integration Capabilities to Deliver Seamless Ecosystem ExperiencesNext ArticleREPLY: New Tool “China Beats” Provides Deep Insights Into the Chinese Marketlast_img read more

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first_img Anoop Bhatiaartificial intelligence platformMarketing TechnologyNatural Language ProcessingNewsNowigence Previous ArticleNote to App Makers: Avoid “Get Rich Quick” ThinkingNext ArticleAdoreboard Recognised as a 2019 Gartner ‘Cool Vendor ‘in Artificial Intelligence for Customer Analytics Nowigence Launches Game-Changing Artificial Intelligence Platform PRNewswire8 hours agoJuly 23, 2019 New Platform Can Improve Sales Quota Achievement by over 20%Nowigence CEO Anoop Bhatia announced the release of Pluaris capable of extracting relevant content from various sources used in your day-to-day work and organizing, storing, and delivering tailored intelligence as per your preferences in ready-to-use formats.Nowigence is an up and coming SaaS company that utilizes Natural Language Processing (NLP) and Machine Learning to automatically extract and synthesize sales intelligence from both unstructured and structured data.AI with man using a laptop in a modern gray chair“Pluaris is like your personal notepad extracting relevant content from various sources used in your day-to-day work and organizing, storing, and delivering tailored intelligence as per your preferences in ready-to-use formats,” added Mr. Bhatia.Marketing Technology News: OpenText Automates Invoicing for Rosneft DeutschlandWith over 2.5 billion GBs of data created daily.  90% of sales leaders cite information overload for missing quotas. So much so that 57% of sales representatives surveyed in 2018 missed their sales quotas the prior year, according to Forbes. To make matters worse, nearly half of a sales representative’s time is spent on administrative tasks. The overwhelming amount of information is distracting and slows down the core engines of business, generating sales.Marketing Technology News: James Liu Appointed to Board of Directors of Opera Limited“Our AI product helps you create your own extended memory and provides you the choice to share your notes with your peers or with all the sales professionals within your company. We create institutional memory. It is only when we can recall the conditions that caused past events that we arm ourselves with the capability to predict future scenarios. 90% of the data is textual and conversational. Without systematic extraction and comprehension of signals from text and conversations, further blended with readily available industry-standard quantitative or number-based data sets, no work done previously by sales reps for forecasting their sales and business planning can be accurate or a comprehensive summary of available intelligence,” said BhatiaMarketing Technology News: Adobe Survey Says That Voice and Screen Combined Are the Futurelast_img read more

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first_imgWatanabe comes to Innovid from Google’s DoubleClick, where he served for more than six years and launched pivotal products, such as DoubleClick Search (Search Ads 360) and DoubleClick Bid Manager (Display and Video 360). While at Google, he also developed the DoubleClick Campaign Manager (DCM) business in Japan and supported the GTM launch of Ads Data Hub across the APAC region. Previously, Watanabe served as a product specialist at Adobe/Omniture.“Expanding Innovid’s presence in APAC has been a major area of focus and we are now able to welcome many new global and regional advertising clients in Japan,” said Zvika Netter, CEO and Co-Founder of Innovid. “Toichiro’s executive leadership, deep technical expertise and local market relationships with both brands and agencies will enable Innovid to serve the Japan market in the best way possible. We are excited to welcome him to the team.”Marketing Technology News: Yext Study: 58% Of Healthcare and Pharmaceutical Marketers Say Their Marketing Management Strategy Needs Major ImprovementsThe new Tokyo office comes a year after Innovid’s expansion into the APAC region with the opening of its Singapore hub. The Tokyo office will be Innovid’s ninth location and fifth international office, further expanding its presence in Asia to complement the company’s overall global footprint.The opening of the Japan office is another significant milestone in what has been a banner 2019 for Innovid, including a $30 million fundraise in January from Goldman Sachs, adding more than 60 strategic hires globally, the appointment of new leadership in EMEA and, most recently, being named to Inc. Magazines’ Best Workplaces.Marketing Technology News: PMG Launches Marketing Intelligence Platform — Meet Alli DoubleClickInnovidMarketing TechnologyNewsvideo advertisingZvika Netter Previous ArticleOrange County United Way and Salesforce Team Up to Revolutionize PhilanthropyNext ArticleComm100 Launches Agent Assist to Boost Agent Performance and Customer Satisfaction Innovid Continues Rapid Global Expansion with New Tokyo Office and Appointment of Toichiro Watanabe as Regional Director, Japan Business WireJune 26, 2019, 9:49 pmJune 26, 2019 center_img Leading Connected TV and Video Advertising Platform Brings Its Award-Winning Technology and Video Solutions to Japan to Meet Accelerating International DemandInnovid, the world’s leading connected TV and video advertising platform, announced its global expansion in Japan, with the opening of its Tokyo office and the appointment of local industry veteran Toichiro Watanabe to oversee Innovid’s presence as regional director. Watanabe’s expertise in this region and his in-depth knowledge of ad serving technologies positions Innovid to better serve regional and global advertising partners. Under his leadership, the team will address market-specific trends and opportunities, engage with new Japan-based advertisers, and expand existing client relationships.“I am thrilled to join the world-class Innovid team and bring innovative data-driven video and connected TV campaigns to the leading brands and agencies in Japan,” said Watanabe. “The Japan market is an intricate and exciting place to explore connected TV advertising and there are many opportunities unfolding. Innovid’s presence in APAC has grown significantly over the past few years, and I look forward to developing and expanding the new Tokyo office.”Marketing Technology News: Top of Mind Networks Adds BombBomb Integration to Surefire CRMlast_img read more

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first_imgKochava Expands In APAC Region PRNewswireJuly 8, 2019, 10:30 pmJuly 18, 2019 Appoints regional directors in Japan and South KoreaKochava Inc., the global provider of real-time data solutions and marketing intelligence, welcomed Makoto Katayanagi July 1, 2019 as Regional Sales Director of Kochava Japan based in Tokyo. His appointment opens the Japan office for Kochava in Tokyo, adding to the company’s existing presence in the Asia-Pacific region with headquarters office in Beijing and the company’s regional office in South Korea.Katayanagi brings a background in law and over 15 years of experience in sales and development with global advertising companies to his role at Kochava. Before joining Kochava, Katayanagi was Sales Manager at Japan’s Group IMD, headquartered in London, an online TV advertising company. Katayanagi spent 12 years at ADK, one of the notable advertising agencies in Japan, as a Senior Account Executive.Marketing Technology News: Extreme Networks to Acquire Aerohive Networks“I’m excited to be joining this great international team of professionals. The opportunities in Japan are wide open, and I look forward to expanding Kochava’s services to new customers in this region,” Katayanagi said.Earlier this summer, Kochava welcomed DongHee Cho as Regional Sales Director for their Korea market, adding to their existing team in the Seoul office. Cho most recently served as Executive Director at GfK and before that, as a Division Head at Nielsen, and brings strong operational and development skills to his new role at Kochava.Marketing Technology News: Salesforce’s $15.7 Billion Tableau Acquisition Highlights Big Data as Key Theme, Says GlobalData“The Asia-Pacific region is a very important market for Kochava, and we are pleased to be increasing our presence across the region, especially opening a new office to serve customers in Japan,” said Jeff Chai, Managing Director for Kochava, North Asia, who is based in the company’s Beijing office. “In addition to sales and development, we are expanding our support team to serve the needs of our growing customer base and partners across the APAC region.”Kochava plans to expand across APAC territories with additional resources in the coming quarters. Customers and partners can meet the Kochava team at their local offices, or at upcoming events GMIC in Guangzhou July 25-28, ChinaJoy Expo in Shanghai August 2-5, and others.Marketing Technology News: Tencent Champions “Tech for Good” in Cannes APACKochavaMarketing Technology NewsNews Previous ArticleViral Booth Announces New Roaming Photo Booth on WheelsNext ArticleKnowbly : Bringing Collaboration to Content Creationlast_img read more

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first_imgPhrasee, the global leader in marketing language optimization, has launched a new dashboard to give marketers real-time insights into how global email campaigns are performing.Phrasee, which provides AI technology to supercharge marketing campaigns for leading global brands including Domino’s, Groupon, Gumtree and Virgin Atlantic, has developed the new dashboard to give users a real-time view of marketing campaign performance. The dashboard displays key insights including real-time uplift and revenue forecasting, as well as identifying where incorrect testing methodology is being used.Marketing Technology News: CoreMedia Announces CoreMedia Content Cloud – Marketing Connector on Salesforce AppExchange, the World’s Leading Enterprise Cloud MarketplaceThe new dashboard is the latest product update from Phrasee, which brings experience of optimizing billions of customer interactions for leading global brands. More than 300 million individuals worldwide have now received an email with a Phrasee subject line. Additional releases, including exportable performance reporting, inbox notifications on project performance and subject lines for trigger and lifecycle campaigns, will follow later over the next few months.“Too many businesses are unaware of the hidden cost of bad email subject lines. The right subject line has the power to drive incremental uplift in open rates, which can often lead to millions in additional revenue over a financial year – we know this, because this is how Phrasee has helped deliver more revenue for our current enterprise customers,” said Parry Malm, CEO and co-founder, Phrasee.Marketing Technology News: Oracle Collaborates with Top Oracle PartnerNetwork Platinum Level Members to Rethink Customer Data Platform Market“We created these new features to provide both CMOs and heads of CRM with more insight into how language testing within their email marketing campaigns can lead to a massive increase in their revenue. We’re committed to continuous innovation to empower CMOs and marketing teams at the world’s most progressive brands.”“We’re really excited about Phrasee’s new product development,” said Liam Savage, CRM Executive at Virgin Holidays. “We continue to see Phrasee drive further improvements in ROI through our campaigns and being able to access key information on performance and revenue in one central place will empower us to build more accurate forecasts for our email channel. It’s really important for us to be able to keep a close eye on performance in real-time, and Phrasee will not only save us time but really impact our bottom line in a positive way. This really is trailblazing technology for trailblazing marketers.”Marketing Technology News: Databricks Accelerates APJ Expansion Following $250 Million Funding Round Phrasee Launches Dashboard to Give Marketers Real-Time Revenue Review of Global Email Campaigns Business WireJune 18, 2019, 2:02 pmJune 18, 2019 AIemail campaignsNewsPhraseeReal-Time RevenueVirgin Holidays Previous ArticleMoz Expands Partner Ecosystem, Delivers Best-of-Breed Local Presence Management & SEONext ArticleOnapsis Completes Acquisition of Virtual Forgelast_img read more

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first_imgDrift Launches the First Enterprise-Ready Video Platform Built to Start Conversations and Make Buying Easy PRNewswireJune 11, 2019, 3:28 pmJune 11, 2019 Conversational Marketing Leader Unveils Drift Video at HYPERGROWTH LondonDrift, the world’s leading conversational marketing platform, announced the launch of Drift Video, the first enterprise-ready video platform built to start conversations and make B2B buying easy.“Since starting Drift, we’ve said there are two mega-trends that would shape the future of B2B sales and marketing: messaging and video,” said David Cancel, founder and CEO of Drift. “Over the last few years we’ve built an industry-leading messaging platform used by over 150,000 businesses, and now we’re expanding our Conversational Marketing platform by adding video.”Video has exploded, and is now the number one way people spend time online, with Cisco projecting that by 2020 one million minutes of video will cross the internet every second, and by 2021, 82 percent of all internet traffic will be from video.Marketing Technology News: Neongecko Inc. Launches “Neon AI SDK” – New “Software Development Kit for Artificial Intelligence” Supports AI Conversations in Multiple Languages“We’ve spent the last year working on Drift Video and it was one of the main reasons for raising our Series C in April 2018,” continued Cancel. “In looking at the market over that time, we saw that while there are many products that make it easy to create and share videos, none of them were built to help to start conversations and create a better buying experience. After a private beta with some great early customers, that’s what we’re bringing to market today with Drift Video.”Marketing Technology News: Mastercard Digital Wellness Program to Enhance Transparency, Security and Choice for Online Shopping“People are busy, and communication channels are cluttered, lacking personality and tone,” said Drift Video customer Ryan Barry, CRO at Zappi. “Drift has yet again brought to life a solution that enables our teams to help our customers do their jobs better, break through the clutter and build up the part that makes our company unique — us. Drift Video is simple to use, easy to track and is helping us shorten cycles, get the right meetings and optimize everyone’s time. This is a must-have for B2B sales and marketing teams.”Marketing Technology News: BabbleLabs Raises $14 million Series A Financing from Dell Technologies Capital and Intel Capital to Accelerate Speech Technology David CancelDriftDrift VideoMarketing Technology NewsNewsonversational marketing platform Previous ArticleAlexandra Shapiro Joins LendingClub as Chief Marketing OfficerNext ArticleTechBytes with Lucas Persona, Chief Digital Evangelist at CI&Tlast_img read more

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first_imgHuawei’s long-drawn tussle with USA and American tech giants may have eased, but it is far from over. After the US government imposed an interim ban on Huawei and restricted its trade with American firms, the company took to building its own operating system. Dubbed Hongmeng OS, Huawei’s claims have put up a brave face against commercial landslide, raising hopes of revival among investors. Now, CEO Ren Zhengfei has thrown further caution in the air by claiming in an interview that his company’s proprietary Hongmeng OS is “very likely” faster than Android and even macOS.Hongmeng is believed to have been built keeping modularity from the onset, with reports and speculations guessing that the new OS will be nearly 60 percent faster than Android, and can actually be used in all forms of devices, such as phones, tablets, laptops and even embedded systems such as IoT-enabled home appliances and connected ecosystems such as smart cars. One of the requisites for such an operating system would be real-life operating speed, and given that Android is based on a dated kernel, it would not really be a major surprise if Hongmeng ends up being faster than Android. However, speed is somewhat of a secondary factor that device buyers look for, with the foremost in today’s world being apps — something that Google’s Android and Apple’s iOS are unrivalled at. Proprietary systems such as the grand old Symbian, Microsoft’s Windows Phone and Samsung’s Bada and Tizen have long tried to rival Google and Apple, but failed owing to the lack of apps on their ecosystem. Zhengfei took this point up during his interview to acknowledge that competing with his big tech rivals would be very difficult, but retained an optimistic outlook by stating that Huawei is already conversing with developers to extend app support on Hongmeng.With the Chinese giant back in Google’s Android fray, it remains to be seen to what extent does Huawei use Hongmeng in the long run. Having its own ecosystem is always beneficial, but whether that can be sustainable remains to be seen. hongmenghongmeng oshongmeng os androidhongmeng os apps First Published: July 8, 2019, 10:31 PM IST | Edited by: —last_img read more

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first_imgFilmmaker S.S. Rajamouli, who raised the bar for Indian cinema with the epic “Baahubali” series, said the just-concluded international show “Game Of Thrones” (GoT) was an emotional roller-coaster ride and would be tough to emulate for years to come.Rajamouli bid adieu to “Game of Thrones” in an emotional social media post, in which he also said the last season was disappointing. The widely popular show, after running for almost a decade, came to an end this week and it left fans around the globe emotional.Rajamouli took to Twitter and wrote: “Goodbye ‘Game of Thrones’. What a journey it has been. For ten years you made our emotions rise and fall in an emotional roller coaster ride.Having made “Baahubali” on an epic scale, Rajamouli admitted the art of storytelling used in “Game of Thrones” would be “difficult to emulate for years to come”. He said all the characters of the show, whether dead or alive, were “etched deeply into our memories”.Thanking the makers of the show, he said the final season was “disappointing”. “But I guess you were hinting us from the beginning.”Rajamouli is currently on a schedule break of his upcoming multilingual magnum opus “RRR”, which stars Jr NTR and Ram Charan in the lead roles. baahubaliGame of ThronesRRRSS Rajamouli First Published: May 23, 2019, 5:22 PM ISTlast_img read more